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In the UK, Apologies Don’t End a Story. They Extend It
In recent months, the UK has seen a familiar pattern: a public figure makes a comment, issues an apology, and then watches as the story refuses to disappear. In the UK media environment, apologies rarely end a story. Without media training, public statements made under pressure can quickly escalate into prolonged scrutiny. C reating new angles, follow-up questions and prolonged exposure. This isn’t because apologies are insincere. It’s because the rules of public communicatio

Neil McCafferty
2 days ago3 min read


AI in Podcast and Video Production: The Hype, the Reality, and a Toy Dragon Named Genardy.
There’s endless hype around AI in video and podcast production at the moment. Some say it will replace creative professionals altogether; others think it’s nothing more than a gimmick.
The truth sits somewhere in between and that’s where things get interesting.

Neil McCafferty
Nov 1, 20252 min read


Mastering Long-Form Podcast Interviews: Why Media Training Matters
One of the newer requests I’ve been getting is media training specifically for podcast interviews.

Neil McCafferty
Oct 20, 20252 min read


Humans to Be Abolished in Podcast and Video Production?
Is there still a role for humans in producing podcasts and video content, or is AI taking over?

Neil McCafferty
Jul 17, 20253 min read


The Big Question: What’s Your Podcast Video Plan?
One question keeps popping up whenever we develop new podcast shows or refresh old ones: “What’s the video plan?” It’s the same story at...

Neil McCafferty
Jun 10, 20252 min read


Give me the Who?
As a producer of what are known as branded podcasts - programmes created on behalf of organisations and brands - I’m often asked two...

Neil McCafferty
May 31, 20252 min read
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