Media Training for Senior Leaders
Helping leaders communicate clearly under pressure
I'm Neil McCafferty, a former BBC journalist with more than 30 years’ experience working in high-pressure media environments.
I work with senior leaders and their teams to help them communicate clearly and confidently when it matters most.
I typically help with
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media interviews
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high-stakes announcements
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difficult questions under pressure

Trusted by senior leaders within organisations including




Prefer to speak directly? Call +44 (0) 20 7871 1940
All enquiries are handled personally and in confidence.
When Leaders Seek Preparation
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Ahead of results announcements or major corporate milestones
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Before regulatory, legal or reputational scrutiny
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Following unexpected press attention
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Preparing for broadcast interviews, panels or high-profile appearances
Preparation is practical, realistic and grounded in real newsroom experience.
Executive Media Performance
One-to-one and small-group preparation for senior leaders and corporate spokespeople.
Realistic questioning
Message discipline
Performance under pressure
Work can often be arranged at short notice.
Podcast and Video Production
Alongside media training, I work with organisations on broadcast-quality podcast and video production — helping senior leaders communicate clearly across their own channels.
Explore Podcast Production and Video Production Services.
Latest from our Blog
Digi Media provides executive media training and interview preparation for senior leaders and corporate spokespeople. Preparation is grounded in more than 30 years of international broadcast journalism experience, helping leaders communicate clearly and confidently during broadcast interviews, crisis situations and moments of public scrutiny.
Learn more about our Executive Media Training.








