DIGI MEDIA
Executive Media Performance
Media Training for Senior Leaders
Helping leaders communicate clearly under pressure
I’m Neil McCafferty, a former BBC journalist with more than 30 years’ experience working in high-pressure media environments.
Today, I work with senior leaders and their teams to help them communicate clearly and confidently when it matters most.
I typically help with
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media interviews
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high-stakes announcements
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difficult questions under pressure
I’ve worked with organisations including UNICEF, Nestlé and the ICRC
Prefer to speak directly? Call +44 (0) 20 7871 1940
All enquiries are handled personally and in confidence.
When Leaders Seek Preparation
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Ahead of results announcements or major corporate milestones
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Before regulatory, legal or reputational scrutiny
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Following unexpected press attention
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Preparing for broadcast interviews, panels or high-profile appearances
Preparation is practical, realistic and grounded in real newsroom experience.
Executive Media Performance
One-to-one and small-group preparation for senior leaders and corporate spokespeople.
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Realistic questioning
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Message discipline
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Performance under pressure
Work can often be arranged at short notice.
Podcast & Video Production
Alongside media training, I work with organisations on broadcast-quality podcast and video production - helping senior leaders communicate clearly across their own channels.
Explore Podcast Production and Video Production Services.
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Media training is a core part of my work - helping senior leaders and corporate spokespeople prepare for interviews, difficult questions and moments of public scrutiny.
👉 Learn more about Executive Media Training.