DIGI MEDIA
Executive Media Performance
Digi Media | Executive Media Training
Media Training for Senior Leaders and Spokespeople
Prepare for high-stakes interviews, difficult questions and intense media scrutiny.
Former BBC journalist • 30+ years’ international broadcasting and media training experience.
✓ Broadcast interviews
✓ High-profile announcements
✓ Crisis and reputational issues
✓ Leadership communications under pressure
Neil McCafferty
Former BBC journalist and executive media trainer.
Need to speak urgently? Call +44 (0) 20 7871 1940
All enquiries are handled personally and in confidence.
Trusted by leaders and organisations around the world
More than rehearsing answers
Effective media preparation isn't about memorising a script or learning how to avoid difficult questions.
It's about understanding what you need to communicate, anticipating what the journalist and audience will want to know, and being able to respond clearly and naturally under pressure.
That's the approach I bring to every session.
Tailored to the situation you're facing
Every session is built around the individual, organisation and media situation involved.
Preparation and messaging
Clarify what you need to communicate, what matters to the audience and where the difficult questions are likely to come from.
Realistic interview practice
Interviews designed around the situations and questions you're actually likely to face - not generic exercises.
Playback and direct feedback
Review what worked, what didn't and where changes in language, delivery or approach can make the biggest difference.
Handling difficult questions
Practise staying clear and composed when questions become challenging, unexpected or persistent.
Refine and repeat
Put the feedback immediately into practice, developing stronger, more natural responses rather than memorised answers.
About Neil McCafferty
I've spent more than 30 years working in journalism, broadcasting and media training, including 20 years with the BBC.
I've interviewed senior leaders, reported on complex stories and prepared executives and spokespeople around the world for demanding media situations.
That newsroom experience shapes the way I work today: realistic questions, direct feedback and practical preparation for what actually happens when an interview begins.
30+ years
Broadcasting & media experience
20 years
BBC journalist & trainer
International
Experience with senior leaders and organisations
Need something broader?
Media training is sometimes only part of the requirement. I also work with organisations on messaging, media protocols and wider preparation for high-stakes communication.