DIGI MEDIA
Executive Media Performance
Digi Media - Executive Media Performance Training
Media Training for Senior Leaders
Preparing for high-stakes interviews and media scrutiny
Media interviews rarely go wrong because leaders don’t know what to say.
They go wrong because of how answers come across under pressure.
This often sits within broader corporate media training - focused specifically on preparing senior leaders and spokespeople for high-pressure situations.
I work with senior leaders and corporate spokespeople preparing for:
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broadcast interviews
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difficult or high-profile announcements
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situations where clarity matters under pressure
I’m Neil McCafferty, a former BBC journalist with more than 30 years’ international broadcast experience.
Prefer to speak directly? Call +44 (0) 20 7871 1940
All enquiries are handled personally and in confidence.
I’ve worked with organisations including UNICEF, Nestlé and the ICRC.
How Preparation Works
Each engagement is tailored to the individual and the situation.
The focus is on practical, real-world preparation - based on how interviews actually unfold, how journalists approach stories, and how quickly perception can shift.
Preparation typically includes:
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identifying and refining key messages
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structuring answers clearly and concisely
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handling difficult or unexpected questions
Sessions are designed to reflect the reality of live interviews - not theoretical scenarios.
What this preparation focuses on
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staying clear under pressure
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answering questions directly and effectively
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maintaining control of key messages